Project Platinum
Membership-only Hub/ Landing Page, Social ads 2023
Platinum 0.5 MVP is the next iteration of BOMO (Benefits of Membership Offering) - an elevated and unified loyalty program for small businesses, introducing them to new incentives, emotional rewards, and invite-only events customized to their businesses. It highlights the value of being an exclusive member working with their dedicated Meta Marketing Pros. It is also a pilot project with enough features to attract high-spending advertisers and validate a product idea early in the product development cycle for the 2024 Platinum project.
The Platinum page functions as a "Dashboard" where advertisers can view curated content tailored to their businesses. For that reason, the Platinum page incorporates action-oriented 3-column cards with dynamic CTAs designed to encourage and facilitate user interactions.
From a visual perspective, we also aim to establish a clear visual hierarchy on the page by introducing ten different dimensional illustrated objects/metaphors that are relevant to the Platinum benefits and aid comprehension of the contents. This approach not only celebrates advertisers' access to the Platinum page but also distinguishes it from other content.
Introducing specific floating 3D objects as metaphors relevant to Platinum benefits is a successful way to celebrate advertisers' access to Platinum My Page, while also distinguishing it from other content.
This creative approach will hopefully set the tone for the gamification of the visual system in the future loyalty program.