MERCEDES-BENZ

Art direction, Responsive web design, Design system, 2012-2014

MY FIRST RESPONSIVE DESIGN

We were required to understand the responsive web design and Mercedes’ contents, and we needed to find a creative solution that could evolve with the current devices and lifestyles. Although it was very challenging for both the client and the Razorfish team, we did tireless research with trust in each other. It was great process. By using our custom breakpoints we designed 3 separate platforms for each device. For this to be successful it is very important that the design be more logical.

Phase 1. Mercedes-Benz Responsive Design
Phase 2. Mercedes-Benz Configurator (Build Your Own)

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